Marketing Operations Leader

Nakita DiGuardi is a results-driven marketing leader with 25 years of expertise in product marketing, portfolio management, and strategic planning. With a proven track record of driving substantial revenue growth, Nakita has consistently demonstrated her ability to lead high-impact marketing campaigns and deliver substantial brand growth, especially in hardware and software solutions.

Throughout her career, she has managed multi-million-dollar P&Ls, successfully launched innovative products, and led strategic marketing initiatives that have significantly expanded market share across diverse industries. Nakita's leadership spans multiple roles, including her most recent position as Category Marketing Manager at OWC/Macsales.com, where she played a key role in growing market share by 78% and spearheaded the launch of Thunderbolt storage solutions valued at $100M globally. Her strategic acumen has also been instrumental in driving growth at organizations such as Crafty Counter, Volpa USA, and Winplus, where she facilitated digital marketing success, expanded distribution channels, and navigated pivotal business transformations.

Nakita's core strengths include strategic portfolio management, digital marketing, brand positioning, and comprehensive go-to-market strategies. She thrives in fast-paced environments, leveraging her expertise in account-based marketing (ABM), customer journey mapping, and data-driven decision-making to achieve exceptional results. Additionally, she excels in cross-functional collaboration, mentorship, and stakeholder communication, driving organizational success at all levels.

A master of both creative and analytical thinking, Nakita brings a unique blend of business acumen, innovation, and leadership to any marketing initiative. Whether developing high-level strategies or executing tactical campaigns, she consistently achieves measurable outcomes that enhance brand equity, increase revenue, and strengthen market position.